Bonobos, an online retailer that originally got into the market to get men some pants that fit. But really, many people can do that so how did they really get in? If memory serves me correct their niche is pants that fit guys with big butts and thick thighs or in their words, "real" men. It seems that they got in, made their mark and expanded to be, in my opinion, one of the better men's online retailers out there. (In terms of products, quality, style, fashion etc.)
So, I follow them on twitter and facebook and found they had an open, casual webcast with some guy who we'll call "Sandwith Ventures LLC" and the CEO Andy Dunn. I watched and listened to the conversation and even jumped in a little bit.
It was interesting that he actually answered my question as well. I mean, directly, answered my question. Used my name, reminisced a little bit about the question and answered it.
My first question was whether there was any plan for an actual store, since last April Fool's Day they sent out an email saying they were opening tons of new stores. He said that maybe there was a time and a place. He said they used some google data and plugged them into google maps, which probably had you put in your zip code to find it and it located "fake" stores. He also said he'd like to model themselves after Apple in the sense that they're "awesome" and give them the same customer service they provide. He also went into experimenting with their FitNinja's and pop up stores and possibly selling their products in existing stores.
Anyway, he did a great job interacting with whoever was watching this webcast. It just seemed interesting how well he answered questions and gave out information. Maybe I'm just used to certain leaders closer to me where it's more difficult to get information from. He even gave sales information
They're bringing in Moseley Tribe, Sierra fall jackets, Eastland boots. They're making a pair of pants that go for $100 and $40 worth goes to feed two kids for a year abroad. They're thinking of doing a Made in the USA shop.
Anyhow, that's what I'm interested in and what I do on an occasional day off. A chat with a CEO of an online retailer. Business. Clothing/Fashion/Style. Information.
